18+ Years Helping Build Home Service Companies

Build a company that performs without you carrying everything.

I help serious HVAC, plumbing, electrical, and home service owners develop stronger people, install better systems, and build profitable companies that can scale with confidence.

Sales • Leadership • Technician Development • Call Centers • KPIs • Recruiting • Operations

Proof before promises.
Experience before theory.
Jack Custer meeting with a home service business owner
Jack Custer discussing a business growth plan
18+ YearsHome service leadership
$0 → $2MTriton plumbing division in 8 months
$3M → $9MNorthstar during leadership tenure
2 LocationsHelped launch Northstar's second office

Proof Before Promises

Real companies. Real milestones. Real operating experience.

Before I ask an owner to trust me with their business, I show them what I have already helped build.

Northstar Plumbing, Heating & Air Conditioning

Helped scale operations and expand into a second location.

$3M → $9M

Helped lead the company through major growth across operations, recruiting, technician development, sales performance, leadership, KPIs, and accountability—and helped open and launch a second office.

Eight-figure growth • Second office launch

Dial One Sonshine

Contributed to measurable company growth.

$2.3M → $3M

Helped strengthen sales, operations, leadership, and team execution during a period of company growth that was later confirmed directly by the owner.

Growth confirmed by the owner

Apex Heating & Air Conditioning

Current consulting partner.

Building the Next Stage

Supporting sales training, CSR hiring and onboarding, recruiting, technician performance, leadership accountability, and repeatable systems for continued growth.

Active consulting engagement

Your Company

The next success story starts with the right operating plan.

What Comes Next?

I partner with a limited number of serious owners who are ready to identify bottlenecks, develop people, install accountability, and build a company that performs without constant chaos.

Limited client partnerships
Jack Custer, home service business consultant

Why Owners Call Me

I do not sell theory. I have lived the work.

For nearly two decades, I have worked inside home service companies where payroll, customer experience, revenue goals, team performance, and leadership all mattered at the same time.

I have hired, fired, recruited, coached technicians, managed call centers, built departments, opened a new office, created pay plans, developed KPIs, led sales meetings, and held teams accountable when the numbers mattered.

Built departments from scratch
Helped launch a second office
Led technicians and managers
Improved sales performance
Created KPIs and scorecards
Developed call center systems
Recruiting and onboarding
SOPs, pay plans, and training
Talk About Your Business

How I Help

Focused support for the areas that drive growth.

The work is built around your company, your people, your numbers, and the obstacles keeping you from the next level.

Revenue Growth

Build a practical plan around conversion, average ticket, lead flow, capacity, and execution.

Sales Training

Improve communication, options, confidence, closing, follow-up, and customer experience.

Technician Development

Develop trusted advisors who perform in the field and represent the company well.

Leadership Coaching

Create stronger managers, better meetings, clearer expectations, and real follow-through.

CSR & Dispatch

Improve booking, outbound activity, scripts, memberships, scheduling, and dispatch basics.

KPIs & Scorecards

Make daily performance visible with dashboards, targets, reporting, and accountability.

SOP Development

Document the systems your business needs to operate consistently as it grows.

Recruiting & Onboarding

Attract, evaluate, hire, train, and develop the people needed for the next stage.

Experience Over Theory

I know what growth feels like when the pressure is real.

When payroll is coming, the phones are slow, the team is frustrated, or the revenue target looks impossible, owners do not need generic advice. They need someone who understands how every department connects.

Hiring and firingField coachingRevenue managementCall center performanceLeadership developmentMulti-location expansion

“You helped take it from 2.3 mil to 3 mil.”

— Dial One Sonshine owner, confirming growth during Jack's tenure

The Growth Journey

Built one company, one team, and one challenge at a time.

Every chapter added experience that now helps owners strengthen the full operating system of their business.

1Dial One SonshineGrowth foundation
2Triton AirBuilt plumbing division
3NorthstarScaled and expanded
4Consulting LLCExperience into action
5Your CompanyCould be next

Ready to build a company that performs without you carrying everything?

I work with a limited number of serious home service owners who are ready to strengthen their teams, systems, accountability, and results.